DJAARA, the Dja Dja Wurrung Clans Aboriginal Corporation, has reaffirmed its leadership and long-term vision with the launch of two key strategic documents: a refreshed Dhelkunya Dja Country Plan (2014–2034) and a new economic strategy titled Wuktjarrang – Trading Our Way.

More than 100 people, including Elders, community members, and senior representatives from government and business, attended the launch event on Dja Dja Wurrung Country.

The Dhelkunya Dja Country Plan, first released in 2014, sets out a 20-year vision for healing Country and strengthening Dja Dja Wurrung People and Culture. Interim CEO Cassandra Lewis described the plan as the foundation for DJAARA’s work over the past decade and a guiding document for the future.

“At the halfway mark, many of the goals set in 2014 have been achieved,” Ms Lewis said. “DJAARA has grown from a modest organisation focused on recognition to a major regional employer with more than 200 staff and a broad portfolio of enterprises.”

The Dja Dja Wurrung Group now partners with local government, agencies, and business to care for land and water, promote culture and language, develop bush foods, and more—blending traditional knowledge with contemporary practice.

While the Dhelkunya Dja plan has been refreshed, its nine core goals remain unchanged and continue to guide DJAARA’s partnerships and planning across the region.

In addition to the revised Country Plan, DJAARA has launched its first economic strategy, Wuktjarrang – Trading Our Way. Rooted in Goal 8 of the Country Plan, this strategy outlines a culturally grounded approach to economic development—one that supports wellbeing, strengthens living culture, and upholds obligations to Country.

Wuktjarrang, meaning “exchange belonging to us” in Dja Dja Wurrung language, describes how Traditional Owner economies can operate within today’s systems without compromising cultural integrity.

Developed by Djaara Knowledge Holders and Group staff, the strategy highlights DJAARA’s role in enhancing liveability, attracting investment, and contributing to regional prosperity—all while remaining firmly aligned with cultural values.

“These documents are key to achieving self-determination, including economic independence,” Ms Lewis said. “Their impact will extend across Dja Dja Wurrung Country, creating long-term benefits for all who live and work here.”

Both strategies are available on DJAARA’s Resources page: