Category: Culture

A student recently asked me how to price some of their art.  It’s a question we get a lot at Radius Gallery too.  Most artists are notoriously shy about asking for money in return for their creative outputs. Trying to place a value on our sweat and tears isn’t easy. Natural instinct says try and figure out how long it took to make. Multiply that by an arbitrary hourly rate, add in some costs like raw materials, studio overheads, perhaps framing and BAM a magic figure appears!  But if...